Lionel Messi strikes shocking deal with a beer brand

Lionel Messi solidifies his partnership with AB InBev, becoming the face of beer giant Michelob ULTRA ahead of Copa América USA 2024.

Lionel Messi beer

In the realm of sports sponsorship, few names resonate as powerfully as Lionel Messi’s. His influence extends beyond the football pitch, forging partnerships that transcend boundaries. Now, the Inter Miami star adds another milestone to his illustrious sponsorship journey by becoming the face of Michelob ULTRA, solidifying his association with beer giant AB InBev.

This collaboration signifies a deeper intertwining of Messi’s brand with AB InBev, a relationship that took root back in September 2020 with Budweiser, further strengthened during his tenure at Barcelona. Notably, during his final season at the Catalan club, 160 goalkeepers received 644 bottles of beer, commemorating the number of goals Messi netted for Barça.

AB InBev strategically positions the World Cup winner as the flagbearer for Michelob ULTRA just ahead of a significant sporting event. The brewing company recently announced its role as the Official Beer Sponsor for Copa América USA 2024, a marquee soccer tournament in the United States. Messi’s alignment with Michelob ULTRA aligns perfectly with this strategic move, amplifying the beer brand’s visibility through the football icon’s global stature.

The official announcement of the Argentine icon joining #TeamULTRA was greeted with enthusiasm across social media platforms, marking the beginning of a promising partnership. With Messi potentially participating in what could be his final major tournament for Argentina this upcoming summer, the collaboration gains added significance, creating an eventful narrative for both athlete and brand.