Heidi Klum and daughter Leni posed up in lingerie again for a new festive Intimissimi campaign this week – six months after the ladies debuted as spokespeople for the brand, but were met with fierce backlash.

The supermodel, 50, and her mini-me daughter, 19, showed off their fun sides as they posed in scarlet lingerie and blew kisses to the camera.

Heidi flaunted her cleavage in a busty red bra teamed with ribbon underwear as she held onto a red parcel.

Her locks were styled in soft waves and she sported smoky eye make-up.

Leni flaunted her frame in a sheer bra as she hugged her mom.

Back in May, some fans felt uncomfortable with a mom posing in no clothing next to their teen child. One wrote: ‘First thing I think of when I want to pose in my intimates: “my mom should be here!”, with another replying: ‘I know, kind of gross.’

Another follower typed: ‘I would not be proud to show my daughter off in this way. I would feel embarrassed and sad.’

A third fan chimed: ‘Somehow it’s weird to see mother and daughter in underwear. I mean, how many were photographed like this with their mother.’

‘It just looks weird’, another added.

However, other followers gushed over the campaign calling Heidi and Leni ‘beautiful’ and that they were a ‘gorgeous family’.

Intimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pajamas for women and men.

Intimissimi clothing was sold through Victoria’s Secret’s in a third-party partnership arrangement.

Jennifer Lopez also models for the brand.

The day before Leni looked comfortable in front of the camera as she wore her blonde hair down in black lingerie.’

Heidi and Leni were also seen last week at an event.

It was an Intimissimi Dinner held in Berlin’s Bode Museum in Germany.

Heidi showcased her sense of style in a fuchsia long-sleeved mini dress with a high collar and floral print.

Her daughter Leni, who is following in her mother’s modelling footsteps, donned a daring black sheer bodysuit.

Heidi’s mother Erda was also in attendance.

Leni’s father is Italian businessman Flavio Briatore, however Heidi’s ex-husband Seal later adopted her in December 2009 when she was five.

Erna looked elegant in a black blazer which she paired with a leopard print top and a silver necklace.

Year after year, Heidi makes headlines with her unforgettable and over-the-top Halloween costumes – and this year is already shaping up to be no exception.

The catwalk queen teased her next haunting look on Thursday by sharing a clip of an artist sketching out a horror movie inspired poster featuring the model.

Artist Josh Hernandez drew a creepy image of Heidi in orange chalk, and the results were posted to her Instagram account.

The video showed the pain-staking detail Hernandez put into the artwork – which culminated in a lifelike and hair-raising image of Heidi with a frightening expression.

‘Heidi Klum Halloween… coming soon,’ the poster announced.

As to be expected, Heidi kept her lips sealed on what exactly she was going to be this year in the caption.

Instead, she included a string of Halloween-themed emojis. ‘#heidihalloween2023 #comingsoon Artwork by @mad.charcoal,’ she added.

Heidi has vowed that her 2023 Halloween costume will be as ‘extra’ as ever – which is saying a lot in the wake of the seven-foot-tall, realistically textured earthworm suit she donned for last year’s festivities.

‘It’s going to be extra. It’s going to be really extra,’ she exclusively told DailyMail.com from the America’s Got Talent red carpet.

The AGT judge added that she’s lost sleep agonizing over the concept for her next costume, which is set to follow a decades-long streak of headline-making Halloween disguises for the former Victoria’s Secret model.

‘I have had sleepless nights over it. You know me,’ she said of making the decision.