In Ganni’s New Balance collab, the sapling menswearhead is becoming a supreme being of trainers

Raymond Hall

It’s been a very menswear-y year for Taylor Swift. Which doesn’t come as much of a surprise, because she can do it all: sell out arenas, sell out Kansas City football jerseys, sell out vinyl stores etc etc. But you already knew all that. What you probably didn’t expect however, is for Swift to now sell out sneakers too.

Swift was photographed near her apartment in Greenwich Village in a pair of New Balance’s Ganni sneakers. Which, for the uninitiated, is a collab between the sneaker brand you love and the Nordic uber-girly fashion brand the women in your life love.

The trainers – a remix of NB’s classic 1906R silhouette – come with subtle Ganni branding on the tongue. The sneakers are the sort of shoes TikTok Get Ready With Me-ers fight for. And it shows in the numbers: the sneaker sold out when they were given a limited run earlier this year, and prices are currently threefold on resale sites.

Raymond Hall
It’s all part of Swift’s slow pivot to a full on hype menswear flex. Above her sold out sneakers was a Shania Twain “Any Man Of Mine” retro tour T-shirt, spandex biker shorts and a cap that read ‘still here’ from the NYC brand of the same name. There was nothing super starry about her fit. She wasn’t dripping in The Row. It was low lift, louche stuff that anyone can wear, and is all part of the wavy homogenous blob that is modern fashion.

Because women’s trainers are trafficking with men, too. Like Ganni’s New Balance collab, there was also a sold out partnership between the sneaker marque and Staud: a Los Angeles womenswear brand that was compelled to release men’s sizes after its first hook-up sneaker proved mad popular with guys.

And with Taylor Swift’s insane influence, you can expect any later New Balance and Ganni collabs to sell out too – because sneakerheads takes this stuff almost as seriously as the Swifties.