Taylor Swift’s The Eras Tour film has shattered the presale ticket record formerly held by Tom Holland’s Spider-Man: No Way Home – and it’s coming to movie theatres very soon.
Taylor Swift’s concert film has shattered the presale ticket record formerly held by Tom Holland’s Spider-Man: No Way Home.
The film, Taylor Swift: The Eras Tour, is slated to premiere in AMC theatres across the U.S. on 13 October – with a UK release date remaining undetermined.
AMC Theatres disclosed that the film raked in an impressive $26m on its initial day of presales.
The cinema giant noted that Swift’s movie surpassed its single-day presale record of $16.9m, previously held by No Way Home, within a minuscule three hours.
Deadline revealed that, collectively, first-day presales across all U.S. theatre chains for Taylor Swift: The Eras Tour totaled $37m.
This figure outstrips the entire domestic earnings of films Cats ($27.1m) and Amsterdam ($14.9m), both of which feature Swift.
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Taylor Swifts news movie causes AMC to update their systems to take care of the influx of presales (Image: Taylor Swift/YouTube)
Tickets for the tour film are priced at $19.89 for adults and $13.13 for children and seniors.
They are available on AMCTheatres.com, Cinemark, and Fandango.
AMC in a statement mentioned that it bolstered its website and ticketing systems in anticipation of a spike in demand. However, they also cautioned that Swifties might experience potential delays or outages due to high traffic.
Blumhouse Productions’ CEO humorously remarked on the shift of their film release date due to Swift’s launch, quoting her 2017 chart-topper, “Look What You Made Me Do.”
Swift is set to make millions with her new film (Image: Getty)
Recent data gathered by ticket analytics firm TicketIQ unveils a staggering 2,321% surge in the resale market price of Swift’s Eras Tour tickets, reaching an eye-watering average of $3,801.
This is over 2,300% more than the average resale price of $157 during her Reputation Stadium Tour in 2018.
Pollstar, a company that publishes global concert industry data, reported that the average non-resell ticket price stood at a modest average of $253.56 back in June.
