Hailey Bieber Made This $65 Makeup Brush Go Viral, So We Found the Best Affordable Alternatives

When it comes to makeup and skin care, Hailey Bieber has the golden touch. If she gives a product her sign of approval, it’s basically guaranteed to go viral, and latest on the list is a powder brush that Bieber used in a recent video.

While Hailey Bieber has access to some of the best makeup artists in the world practically 24/7, she’s also a pro at doing her own makeup and frequently shares GRWM content on TikTok so fans can replicate her look at home. During a couple of said videos, beauty enthusiasts immediately zeroed in on the Hourglass Veil Powder Brush, which the model used for seamless, flawless blending.

In the video, Bieber uses the big fluffy side to work in her cream makeup products and uses the smaller end for powder. Given that the brush is quite a bit bigger than traditional blending brushes, it was a surprising choice, but fans had to get their hands on it ASAP to try Bieber’s method; she has since used the brush for a similar look several times, including to apply skin tint for an airbrushed finish.

User @ghaziyah gave the brush a spin in a video, saying that it “feels so wrong” at first, but ends up looking “very pretty.” User @daceycash says the brush and Bieber’s method has “completely changed the way my face makeup looks.”

But what’s so great about the brush, anyway? The synthetic bristles are super, super soft, and airy for a featherlight finish; that way, you’re not getting too much makeup on your face and can really make it look like skin.

The Hourglass Veil Powder Brush retails for $65, which isn’t exactly cheap; if you’re in the market for a multitasking powder brush, it may be worth the splurge, but any large, fluffy powder brush would give you a similar effect. Sephora’s PRO Powder Brush #50 has a similar fluffy shape and rings up at $34, and IT Cosmetics Airbrush Powder Wand Brush is another great pick. For a more budget-friendly option, try e.l.f.’s Precision Powder Brush, which promises even distribution and light coverage. A Bieber-worthy look is just a few brushstrokes away!