This was berry embarrassing.
Critics are mocking Hailey Bieber’s Rhode line after the brand made a major error via Instagram.
Bieber, 26, posed pinup-style in a sexy high-waisted bikini while leaning against a vintage Corvette convertible to promote the new strawberry glaze variety of her Peptide Lip Treatment ($16).
“🍓 season. new treats are on the way 🚗,” the post was captioned.
In the comments section, Bieber’s company made a serious snafu after an eager customer inquired about the availability of the new line in Alaska.
“Does Rhode ship to Alaska?” the fan asked on the post.
The skincare company then replied, “Our team is working hard to have rhode available in additional countries soon! stay tuned for more updates to come.”
Eagle-eyed social media users spotted the hilarious response and swiftly flooded the comments section to call attention to the gaffe, writing things like, “@rhode Alaska is in the USA 😂😂” and “@rhode hahahaha this is hilarious, Alaska is USA lol😂lol😂 definitely ignorance is bliss 😂.”
Hailey Bieber’s Rhode was called out for making a silly error on Instagram.rhode/Instagram
The company appeared to mistake Alaska for being outside the country.rhode/Instagram
“hahahaha this is hilarious, Alaska is USA lol😂lol😂 definitely ignorance is bliss 😂,” a netizen commented on the post.
However, it’s important to note that elsewhere in the comments section, the brand responded with the same statement when a fan asked if the line would become available in Germany. So it’s quite possible the company is using a blanket statement to field inquiries.
The limited-edition new lip treatment flavor was inspired by Krispy Kreme’s strawberry glaze donut.
The model fittingly celebrated the launch in a New York City Krispy Kreme shop on Monday, and rocked several berry-inspired outfits during her press circuit.
The model promoted her brand’s new strawberry glaze lip treatment in New York City on Monday.haileybieber/Instagram
Her husband, Justin Bieber, attended the launch in gray sweats and Crocs.TheImageDirect.com
“Feeling over the moon today🍓❤️,” she wrote via Instagram Monday, sharing several snaps of her fruity ‘fits from the launch.
While the skincare guru was ultra-chic in ensembles by Vivienne Westwood, Marc Jacobs and Ermanno Scervino, her husband, Justin Bieber, dressed way down in sweats.
The “Sorry” crooner was photographed rolling up to the launch event wearing a gray hoodie with matching fleece shorts, bright yellow Crocs and a pink trucker hat.
Justin celebrated his wife’s success with a few sweet posts to Instagram.haileybieber/Instagram
Justin, 29, celebrated his wife’s accomplishments by sharing a photo from the event of the pair chatting with Krispy Kreme workers behind the counter.
“😍😍😍baby girl with the @rhode @krispykreme STRAWBERRY GLAZEEE,” he gushed in the caption of the post.
Justin, who rarely posts on Instagram these days, then shared a post-event snap of the couple cuddling in sweats on a private jet with their dogs, adding a heart-eyed emoji and a strawberry emoji in the caption.
