Jordyn Woods subtly supported Selena Gomez amid her ongoing feud with Hailey Bieber and Kylie Jenner.
The Woods by Jordyn founder took to social media Monday to give a special shout-out to Gomez’ makeup brand, Rare Beauty.
“Love this lip liner,” Woods wrote on Snapchat alongside a video of her applying the liner.
In another video, she gave fans a closer look at the shade color, which was ironically called “Kind Words.”
The video quickly made its way to Twitter where fans praised Woods for standing by Gomez’s side amid her social media drama with the two A-list stars.
Jordyn Woods shaded Hailey Bieber and her ex-BFF, Kylie Jenner, by seemingly taking Selena Gomez’s side in their feud.FilmMagic
Woods promoted Gomez’s lip liner “Kind Words” on Monday.Instagram/Jordyn Woods
“The SHADE… no pun intended,” one user wrote, while another chimed in saying, “omg not Jordyn piping in now I’m invested.”
“selena is benefitting the most from this drama☺️queen,” a third person tweeted alongside a gif of money falling.
There has been tension between the “Wizards of Waverly Place” alum and Rhode founder ever since Justin Bieber proposed to Hailey just four months after he and Gomez called it quits. The former couple had dated on and off for nearly a decade.
The Rare Beauty founder has been beefing with Bieber since 2018.Selena Gomez / Instagram
However, Jenner got involved in the beef last week after Gomez posted a video telling fans she “accidentally laminated my eyebrows too much.”
The next day, the Kylie Cosmetics founder shared a photo of her own eyebrows to her Instagram Story, writing, “this was an accident?”
While that by itself didn’t seem like a dig at Gomez, Jenner then posted a screenshot of a FaceTime call with Hailey, who also showed a close-up of her eyebrows.
Jenner and Bieber drew criticism last week for seemingly making fun of Gomez online.Getty Images for Calvin Klein
Gomez’s fans were quick to flood Jenner and Hailey’s social media pages, calling them “mean girls” for seemingly making fun of the “Only Murders in the Building” star.
While both Jenner and Gomez tried to clear the air, things escalated between the “Wolves” singer and Hailey in the following days as more videos of her seemingly dissing Gomez came to light.
Woods and Jenner had a falling out back in 2019.Getty Images for SECNDNTURE
Speaking of feuds, Jorydn was best friends with Jenner for years before she was involved in a cheating scandal involving Khloé Kardashian’s baby’s father, Tristan Thompson, in 2019.
The makeup mogul and Woods were never able to rekindle their friendship.
And it turns out, another one of the Kar-Jenner’s former friends seems to be taking sides in the recent drama.
Pia Mia also seemingly supported Gomez on TikTok this week.Tiktok/@piamia
The same day that Woods posted her glowing review for Rare Beauty, model Pia Mia also shared a video getting ready set to Gomez’ song “Calm Down.”
Not only that, but a few days before the songstress also posted a video using a Rare Beauty lip liner set to the song “Players” by Cox Leray.