Kim Kardashian is showing off a Foxy new look.

The reality star, 42, models in the latest ads for her Skims Cotton Sleep drop — launching today at noon ET — and her appearance caused several fans to wonder if she’d had work done to her face.

Posing in the new Skims tank top ($48), shorts ($32), mock neck T-shirt ($48) and a dress ($58) in photos on the Skims Instagram account yesterday, Kardashian was compared to friend Megan Fox.

“@meganfox is that you?” the Instagram user wrote, but Fox, 36, wasn’t the only celeb she got compared to in the new campaign.

“looks like Selena,” another fan commented, while a third added, “It’s giving Monica Bellucci.”

Along with the comparisons to other famous faces, Skims customers seemed to think the “Kardashians” star had made some changes to her appearance.

Kim Kardashian
Kim Kardashian gave off Megan Fox vibes in the new ads for her Skims Cotton Sleep collection.skims/Instagram

Kim Kardashian
Kardashian sported a white cotton Skims set in one of the new campaign images.skims/Instagram
“Her face looks so different….” one posted, while another fan wrote, “How many faces has she had??”

Although Kardashian has been accused of getting plastic surgery many times over the years — and Cardi B revealed that the reality star gave her advice on where to get a nose job — she told Allure last summer that she’s never done anything to change her face except lasers and “a little bit of Botox.”

Kim Kardashian
The mom of four posed in a crop top and undies for today’s sleep drop.skims/Instagram
Meanwhile Fox, who is currently navigating relationship drama with Machine Gun Kelly, actually has a connection to Skims: The “Transformers” actress previously modeled in her underwear with Kim’s sister, Kourtney Kardashian, 43, in a sexy 2021 campaign for the brand.

Megan FoxKardashian resembled Megan Fox, pictured here in a snap from her now-deactivated Instagram account, in the new ads.instagram/meganfox

Skims commentOne Skims fan compared Kardashian to Megan Fox.

Kim KardashianKardashian posed with a giant body pillow in one Skims pic.skims/Instagram

Kourtney Kardashian, Megan FoxKourtney Kardashian modeled with Megan Fox for a 2021 Skims campaign.Skims

Kourtney Kardashian, Megan FoxThe two posed for some steamy shots in Skims underwear.Skims

Megan FoxFox bears a strong resemblance to the Skims founder.Instagram/@meganfox

Today’s new Skims cotton drop includes a range of tanks, tees, shorts, sleep dresses and more in sizes ranging from XXS to 4X, with the fan-favorite styles sure to be a quick sellout.

No word on whether Fox will be sporting her doppelgänger’s sleep sets.