Hailey Bieber is cooking up some healthy competition for Selena Gomez.

The model debuted a new cooking show “What’s in My Kitchen?” featuring recipes for her favorite dishes on Wednesday on YouTube.

It’s a move that got some critics fired up, harking comparisons to Gomez’s HBO Max show “Selena + Chef” and calling Bieber a culinary copycat.

“Hailey really needs to stop copying Selena and she should focus on herself,” one user posted on Twitter.

Others chimed in: “Next, she’ll announce a murder mystery comedy show co-starring Tim Allen and Jerry Seinfeld,” riffing on Gomez’s show “Only Murders in the Building.”

Another sour tweet scoffed: “Actual title — ‘what’s in my kitchen that I copied from selena to be relevant.’ ”

The beauty guru told the Hollywood Reporter that her cooking show is a “natural spinoff” to her YouTube interview series, “Who’s in My Bathroom?,” where guests such as Kendall Jenner, Emily Ratajkowski and Ashley Graham talk beauty and trending topics. The first of six episodes dropped Wednesday.

Hailey Bieber launched the YouTube cooking show “What’s in My Kitchen?” Wednesday.Hailey Rhode Bieber/ YouTube
Selena Gomez demonstrates a recipe on her HBO Max cooking show “Selena + Chef.”Photograph by Jennifer Rose Clasen/HBO Max

“I’ve loved cooking and sharing meals with friends on my social channels for years, and I can’t wait to bring this experience to the fans of our network,” Bieber said.

Bieber’s recipes will include a DIY dupe for her coveted $17 Erewhon smoothie, pizza toast and chicken wings, according to the publication.

Gomez launched her namesake cooking show, “Selena + Chef,” in 2020 during quarantine. Since then, a number of celebrity-led food shows have emerged, including one critically panned show from Brooklyn Beckham “Cookin’ With Brooklyn,” The Post reported.