Taylor Swift ‘s new romance with NFL star Travis Kelce is “not a fabricated publicity stunt,” according to PR experts.

The Blank Space singer’s team have been known for their “meticulously planned and executed PR campaigns,” but this time time, expert Mayah Riaz believes their alleged relationship could be the real deal. Taylor seemingly supported Travis, 33, at his team’s game against the Chicago Bears on Sunday.

She was seen in the crowd at Arrowhead Stadium in Kansas City, Missouri, alongside Travis’ mother Donna Kelce. Taylor was spotted reacting to him scoring a touchdown while in the audience at the game. And she was later seen leaving the venue beside Travis in a video that has gone viral on X – formerly known as Twitter – with 11 million views.

Travis also paid tribute to Taylor as he was seen wearing her merchandise. The sports star opted for a white and blue denim jacket with matching trousers, known as the ‘1989 Bedroom Painting’ set. The outfit, which was released in connection to Taylor’s 2014 album 1989, is sold by Kid Super, with the jacket selling for $295 (£241) and the pants for $285 (£233).

Mayah exclusively tells us more about the blossoming relationship: “Taylor Swift and her team are known for meticulously planned and executed PR campaigns. Taylor understands the power of generating buzz and capturing the public’s attention.

“While being photographed with Travis Kelce undoubtedly aligns with her current album release timeline, it is crucial to clarify that their rendezvous is not a fabricated publicity stunt designed solely to promote her music.”

“‌In my opinion, Travis wearing merchandise from Taylor’s 1989 album should be viewed as a delightful coincidence rather than a calculated move. This serendipitous detail adds an extra layer of excitement to the narrative surrounding Taylor’s upcoming album, amplifying the anticipation among fans, media, and observers alike,” she added.

‌Mayah continued: “As a Publicist, I have masterminded many global PR campaigns. Therefore, I know that the success of any campaign lies in the ability to generate organic interest and engagement. Taylor’s reputation as a talented musician and her highly anticipated album release are already sufficient to captivate audiences worldwide.

“Being photographed with Travis has generated global buzz, this is not the primary driver behind the album’s promotion.”