Selena Gomez has urged people to lead with ‘kindness’ and consider ‘mental health’ as the alleged feud between her and Hailey Bieber rumbles on.

For anyone who needs a quick catch up, Selena had an on-off relationship with Justin Bieber for several years. After they called it quits for the final time, he proposed to Hailey just two months later.

There has long been speculation of a feud between Selena and Hailey, and the rumours were reignited when Hailey and her friend Kylie Jenner uploaded an Instagram story which appeared to mock Selena for over-laminating her eyebrows.

Selena then bizarrely decided to comment on years-old footage to defend Taylor Swift after Hailey mocked her on a TV show.

Now there are rumours Justin has got involved in the alleged shadiness.

Guests at his 29th birthday bash were given a silver lighter featuring a cowboy hat bearing the words: “I am so grateful that I didn’t end up with that what I thought I wanted.”

Is this a dig at Selena Gomez? Credit: Instagram/@alfredoflores

Naturally, many perceived it to be a dig at his former flame.

One person on Twitter wrote: “Using your birthday party to try and throw shade at your ex like this is unhinged behavior. He is the real problem in all of this drama.”

Another commented: “Husband and wife both obsessed af with Selena.. they’re clearly not okay…..”

While a third chimed in: “Imagine being the THEME for your married ex’s 29 birthday… Selena’s power.”

UNILAD has reached out to Justin Bieber’s representatives for a comment.

Following the reports, Selena has shared a new message to fans via TikTok appearing to tell her fans to lay off Hailey and Justin.

The Only Murders in the Building actor wrote: “Please be kind and consider others’ mental health. My heart has been heavy, and I only want good for everyone. All my love.”

Her comments come after many online began accusing Hailey and Kylie Jenner of making fun of her for her laminated eyebrows in a TikTok clip in late February.

In the video, Selena tells her followers: “I accidentally laminated my brows too much.”

Shortly after Selena’s post, Kylie shared a photo of her own arches on her Instagram Stories, writing: “This was an accident ?????”

Kylie then uploaded a screenshot from a FaceTime call she had with Hailey, where the pair had both zoomed in on – yes, oh god – her eyebrows.

Despite Selena and Kylie denying this was a dig, many supporters rallied behind the former Disney star, who gained an additional 10 million followers following the accusations.

According to Elle, Kylie lost half a million followers and Hailey went down from 50.7 million followers to 49.7 million.

Aside from that, many are also trolling the model online.

Hailey took to Instagram to wish her hubby a happy birthday, and many commented ‘Free Justin’.