Tiffany & Co. continues its partnership with Beyoncé, unveiling a new campaign featuring the pop star. Titled “LOSE YOURSELF IN LOVE,” the visuals see the musician wearing some of the house’s latest jewelry pieces while promoting self-love and confidence.
“An exploration of fearless creativity. ‘LOSE YOURSELF IN LOVE’ embodies the beauty of self-love and empowered elegance. Beyoncé is an inspiration to so many because she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love,” Tiffany & Co.’s executive Alexandre Arnault shared in a press release. Queen Bey added: “I am honored to continue the partnership with Tiffany & Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.”
In the images, the singer wears standout accessories from the Tiffany T, Tiffany HardWear, Tiffany Knot and the new Tiffany Lock collections. A custom Tiffany HardWear necklace, which was designed exclusively for the campaign and took over 40 hours to make, also makes an appearance.
The “LOSE YOURSELF IN LOVE” campaign not only celebrates the jeweler’s partnership with Beyoncé, but also highlights Tiffany Atrium, a newly launched social impact platform that supports underrepresented communities with a scholarship program.
In addition to the images, Tiffany & Co. will be debuting a film campaign accompanied by Beyoncé’s latest track “SUMMER RENAISSANCE” next month. Peep the campaign images above and below.
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