Gucci’s new Love Parade campaign is a wild celebrity bash full of Hollywood glamour and hedonism.
The stylish and free-spirited video features a bevy of A-listers, including Miley Cyrus, Jared Leto, Snoop Dogg, Beanie Feldstein, Deng Lun, and Lee Jung-jae.
The brand said of the new campaign: ‘Portraying the modern myth of cinema through a sequence of obsessions and desires, the campaign transforms into a tale of characters.’
Wild: Miley Cyrus is seen crowd-surfing while sporting nothing but thigh-high stockings and transparent logo bra for Gucci’s new Love Parade campaign
Big party: The campaign is centred around a wild celebrity bash full of Hollywood glamour and hedonism
Star-studded: The stylish and free-spirited video features a bevy of A-listers, including Miley Cyrus, Jared Leto, Snoop Dogg, Beanie Feldstein, Deng Lun, and Lee Jung-jae
The statement went on to say, ‘The stars celebrate the ritual of the banquet, giving themselves to a liberating symposium that slides into the Dionysiac ritual of dancing.’
In the exciting video – featuring Venus In Furs by The Velvet Underground as the soundtrack – Miley is seen crowd-surfing while sporting nothing but Gucci thigh-high stockings and transparent logo bra.
The Wrecking Ball hitmaker, 29, rocks bright yellow slide-on heels on her feet and a tiny furry white skirt with a matching jacket.
Crowd-surfing: The Wrecking Ball hitmaker, 29, rocks bright yellow slide-on heels on her feet and a tiny furry white skirt with a matching jacket
Seductive: She is seen seductively licking her fingers while enjoying a sweet treat as she dons a mysterious crystal-embellished black mask with bunny ears on her face
She also dons a mysterious crystal-embellished black mask with bunny ears on her face.
In another shot she is seen sitting at a table in a restaurant and indulging in a bite of Princess cake. She is seen seductively licking her fingers while enjoying the sweet treat.
Meanwhile House of Gucci actor Jared Leto, 50, is also pictured at a restaurant booth as he dons a lilac tuxedo with a large floral boutonnière and pours a bottle of sugar into his mouth.
In the video, he is seen sitting next to a stunning female companion, as the two enjoy dinner together.
Sweet: House of Gucci actor Jared Leto, 50, is also pictured at a restaurant booth as he dons a lilac tuxedo with a large floral boutonnière and pours a bottle of sugar into his mouth
Dinner date: In the video, he is seen sitting next to a stunning female companion, as the two enjoy dinner together
Dancing: Later on he was spotted in the stylish getup as he danced in slow motion in the middle of a crowd
Later on he was spotted in the stylish getup as he danced in slow motion in the middle of a crowd.
Fresh off his Super Bowl performance, rapper Snoop Dog, 50, makes an appearance as well, sporting an iridescent green suit and a black cowboy hat.
Going with the Western theme he dons a large burgundy velvet necktie and is seen wearing a pair of oversized orange-shade glasses with the Gucci logo on the side.
Snoop sits next to a raven-haired beauty with cat-eye sunglasses, a blue fur vest, and bright red lipstick on her pout.
Stylish: Fresh off his Super Bowl performance, rapper Snoop Dog, 50, makes an appearance as well, sporting an iridescent green suit and a black cowboy hat
Western theme: Going with the Western theme he dons a large burgundy velvet necktie, as he sits next to a raven-haired beauty with cat-eye sunglasses and a blue fur vest
Stylish: Snoop is also seen wearing a pair of large orange-shade glasses with the Gucci logo on the side
Another familiar face in the campaign is actress Elizabeth Greer ‘Beanie’ Feldstein, 28 – sister of Jonah Hill – who looks stunning in a body-hugging lilac dress.
The star is seen wearing a sparkly silver crown on her head, and sporting a white shawl around her shoulders as well as a matching white purse.
In the video the brunette beauty feeds a male model a pice of pastry during the wild party dinner.
Stunner: Another familiar face is actress Elizabeth Greer ‘Beanie’ Feldstein, 28, who looks stunning in a body-hugging lilac dress
Cute: The brunette beauty feeds a male model a pice of pastry during the wild party dinner
Dapper: Actor Deng Lun, 29, looks dapper in plaid bell bottom pants and a v-neck monochrome sweater as he sits at a green restaurant booth with his boots on the table
Chinese actor Deng Lun, 29, looks dapper in plaid bell bottom pants and a v-neck monochrome sweater as he sits at a green restaurant booth with his orange-boot-clad feet on the table.
Atop his head is a large black cowboy hat, while on the table next to his boots lays a light brown leather Gucci bag.
Like the others, the star was seen taking a bite of a pink dessert.
Smart look: Squid Game favorite, actor Lee Jung-jae, 49, rocked a vintage style plaid suit with a dark gold velvet bow tie, as he held a chic brown Gucci bag while sitting at another table
Pensive: He was also seen looking pensive as he took a sip of a cocktail, sporting gold-rimmed eye glasses
Squid Game favorite, actor Lee Jung-jae, 49, rocked a vintage style plaid suit with a dark gold velvet bow tie, as he held a chic brown Gucci bag while sitting at another table.
He was also seen looking pensive as he took a sip of a cocktail, sporting gold-rimmed eye glasses.
Italian creative director Alessandro Michele, 49, spoke about his vision for the campaign, saying, ‘I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies.’
‘This is why I chose Hollywood Boulevard,’ he added, referring to the iconic street where the event was hosted.
Sultry: A beautiful blonde model is fed a cherry in one of the stills from the colorful campaign
The inspiration: Creative director Alessandro Michele spoke about his vision for the campaign, saying, ‘I thought about how my mother raised me as a devout worshipper of beauty’