According to Pollstar , singer Taylor Swift ‘s global tour, titled Eras Tour, became the first tour in the history of the music business to gross more than $1 billion.
Female singer Taylor Swift
Pollstar estimates the tour’s final gross will amount to $1.4 billion, just based on the original value of the tickets when they were initially sold, with ticket prices peaking at nearly $500.
Taylor Swift’s Eras Tour will break Elton John’s record with Farewell Yellow Brick Road , which Billboard estimates at $887 million and is still growing with less than a week to go. (on July 8) in Stockholm (Sweden).
Previously, in January 2023, Elton John’s tour became the first tour to reach $ 800 million in revenue.
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