Angelina Jolie made a big announcement on Wednesday.
The Oscar-winning actress shared she is launching Atelier Jolie which will be a space for creative types in the design field.
The ex-wife of Brad Pitt – who was seen in New York on Tuesday with daughter Zahara – shared a look at her new logo over a copper background.
‘I’m starting something new today—a collective where everyone can create,’ wrote the 47-year-old mother of six.
‘Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world,’ added the Eternals actress.
Scroll down for a look at her best red carpet moments…
New from AJ: Angelina Jolie made a big announcement on Wednesday. The Oscar-winning actress shared she is launching Atelier Jolie which will be a space for creative types in the design field
Brilliant! The ex-wife of Brad Pitt shared a look at her new logo over a copper background; seen in 2021 in Rome
And the former UN ambassador continued: ‘It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression.’
Deadstock fabric refers to rolls of fabric that are left unsold by a fabric mill or leftover from a brand’s production run.
Jolie ended with: ‘I’m looking forward to growing this with you. More soon. Learn more at atelierjolie.com.’
Her pal Priyanka Chopra added a red heart and fire emoji.
On her website Jolie shared a signed note.
‘Fashion is an art I’ve had the opportunity to play with over the years. I’ve designed clothes and learned about shapes with many of the best tailors,’ wrote the Tomb Raider star.
Designers often sketch or approve designs, but it is the tailors who make the difference, she noted.
And that is who she ‘truly loves creating with,’ said the daughter of Jon Voight.
Angelina Jolie is bold in black as she steps out in NYC
Diversifying: On her website Jolie shared a signed note. ‘Fashion is an art I’ve had the opportunity to play with over the years. I’ve designed clothes and learned about shapes with many of the best tailors,’ wrote the Tomb Raider star; seen in 2009 in LA
Angelina added that these makers rarely receive the credit and respect they deserve.‘I am building a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world. A place to have fun. To create your own designs with freedom. To discover yourself,’ she enthused.
She added her company will use only leftover, quality vintage material and deadstock.
‘You will be able to repair or upcycle pieces from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning.’
The red carpet darling then said: ‘We hope to create a community of creativity and inspiration, regardless of socio-economic background.
‘We will spotlight the people who play a part in each creation. We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill.
She then admitted that she is ‘more of an artist than a businesswoman’ before ending with: ‘I hope to see you there, and to be one of the many creating with you within our new creative collective.’
In late March, the Beverly Hills native filed for a global trademark under the name Atelier Jolie.
A source told The Sun at the time that plans for the new company would include ‘everything from custom-made jewelry to couture clothing and tailoring.’
The insider added, ‘She is a huge advocate for sustainable fashion and this is something the brand will have a major focus on.
‘The plan is still very much in its infancy but the wheels are in motion,’ the source noted.
Jolie also apparently wasn’t limited her new line to just clothing and jewelry, as it was said to include bedding and other household supplies.
Jolie previously dipped her toes into the jewelry world with the launch of her Style of Jolie jewelry line more than a decade ago.
She has designed jewelry before: The star, seen in 2009, created bling in 2013; seen in 2009
It appears that last major release from the line was back in 2018.
Although there is no indication yet of what kinds of fashion Atelier Jolie will focus on, though it’s likely in good hands, as the Oscar winner has been a fashion icon going back to her buzzy red carpet appearances in the 1990s.
Back in February of 2021, Jolie spoke about her fashion inspirations with British Vogue, and she revealed that she goes out of her way to repurpose older looks and to focus on timeless designs.
‘I invest in quality pieces, and then just wear them to death,’ she said of her eye-catching wardrobe.
She noted that she would find a pair of ‘boots, a favorite coat, a favorite purse’ and stick with those items for a considerable time.
Jolie said that reusing well-made items and purchasing from vintage shops would be ‘part of the way forward’ to a more sustainable future.
ANGELINA JOLIE’S BEST RED CARPET MOMENTS
By Heidi Parker
Angelina Jolie’s Hollywood career began in 1995 when she played Kate in the film Hackers. But when she starred as model Gia in the 1998 HBO movie, she became a fashion icon. Soon after she started making some major statements on the red carpet, like her cream satin gown at the 76th Annual Academy Awards at Kodak Theatre in Hollywood in 2004 and, more recently, her shimmering flapper look at the Maleficent: Mistress of Evil film premiere at the Roppongi Hills Arena in Tokyo, Japan in 2019.
Here is a look back at the icon’s best sartorial choices.
1999
Winning Best Actress for a Mini-series or Television Movie for her role in Gia during the 56th annual Golden Globes in Beverly Hills on January 24, 1999
2001
Attending the premiere of Lara Croft: Tomb Raider on the red carpet at the Mann Village Theater in Los Angeles, Monday, June 11, 2001
2004
Looking stunning during the 76th Annual Academy Awards at Kodak Theatre in Hollywood in 2004
2008
Holding her baby bump at the Kung Fu Panda Premiere part of the 2008 Cannes Film Festival on May 15 2008
2009
Shining at the 66th Annual Golden Globe Awards at the Beverly Hilton Hotel, Los Angeles on January 11 2009
2009
Looking regal on the red carpet for the 81st Academy Awards at the Kodak Theatre in Hollywood on February 22, 2009
2012
Putting a leg out at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood
2012
Shining in silver for the Cinema for Peace Charity Gala at the 62nd Berlinale International Film Festival, Berlin on February 13, 2012
2014
Posing with Brad Pitt at the EE British Academy Film Awards 2014 at The Royal Opera House on February 16, 2014 in London
2015
Looking like a Golden Age movie star at the 20th Annual Critics’ Choice Movie Awards in Los Angeles on January 15, 2015
2015
Posing again with Pitt in what would be their last red carpet appearance at the premiere of By the Sea at the 2015 AFI Fest at TCL Chinese 6 Theatres on November 5, 2015 in Hollywood
2018
Sticking with basic black at the EE British Academy Film Awards (BAFTA) held at Royal Albert Hall on February 18, 2018 in London
2019
Resembling Kate Middleton at the Maleficent: Mistress of Evil film premiere in London on Oct 9, 2019
2019
Getting into a flapper look at the Maleficent: Mistress of Evil film premiere at the Roppongi Hills Arena in Tokyo, Japan on October 3, 2019
2021
Beaming in a black midi dress at the Eternals film photo call at the Rome Film Festival, Italy on October 25, 2021
2023
Walking with her son Maddox at the White House state dinner for South Korean President Yoon Suk-yeol on April 26, 2023 in Washington, DC